Think big, do small
My first digital product for sale
I’ve been watching the trend for selling digital assets online and decided to try my hand at creating my own.
After a little research I found Creative Market which I think has the best user interface (important if you’re a design-led space IMO). I knew I’d have to apply to join as they like to keep the quality high so, although it was a little daunting, I sent off my application. I was super chuffed when they got back and accepted me the same day. Hoorah!
Then I was a bit daunted again (oh dear) as I had to make and launch something … I followed advice about starting with an MVP (minimum viable product) and went for hand-drawn vectors which I can create relatively easily (using Adobe Fresco and Illustrator if you’re wondering). I launched my first product in just over a week.
You can check it out here.
‘But what now?’ is the question I’ve literally been asking myself since then.
I realise the minimum on my MVP has gone up
Since creating that first MVP, it feels like my minimum has gone up. I know more about the back-of-house and technical side of things on Creative Market; I’ve broken the ice by actually making something plus I have a better feel for what sells and what doesn’t.
However, I’m still working out how to fit in and it feels a bit like the first day at secondary school… which I remember as a kind of cacophony of noise and movement where everyone else seems to know where to go but you.
This is one of those times that I really need to get into creative practice mode by moving forward and taking action despite not having any guidance. This is a matter of responding to the environment, working with the tools/skills I have and continually adapting and refining. In other words, I need to think big but do small.
Keeping the first goal small
My first goal is this: to find out who my customer is and then develop products they need. Right now this feels like it will be a process, meaning something I’ll need to work towards and decide rather than some big revelation I’ll have.
For my second MVP, I’ve decided to create a halloween set which I’m planning to launch soon. Wish me luck!
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Interested in commissioning or working with me? Get in touch via email at hello@tanyacornish.com
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(or my practice page on https://www.instagram.com/tanya_a_cornish/)